He previously appeared on Ex and The Beach, and it seemed he would be a permanent fixture on the reality TV circuit.
However, Adam has since retired from the limelight and seems to have handed the baton over to his sister Yazmin Oukhellou.
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Adam is good friends with James Lock, which is how Yazmin was first introduced to James, who she recently split with after dating on and off for four years.
Now, Adam’s Instagram is packed full of snaps of him partying in various glamorous locations around the world.
He recently celebrated his 32nd birthday, however, in denial about his age celebrated with 25 balloons instead.
Like his sister, Adam is a big fan of Dubai and regularly flies out for breaks in the Emirate state.
He also spends a lot of time in Marbella, where he has posted pics from TOWIE favourite La Sala by the Sea.
Adam recently wished his dad Hamid Oukhellou a happy Father’s Day saying: “Taught me everything and guided me to be the man I am today.”
The pair were previously codirectors of an Essex based tyre company which closed in 2019.
Talking about his previous job, Adam has said: “I never got on at school, and my dad actually owned a business (a car garage), and I dropped out of school and started working with him.
“Then I went into my own shop and started running it.”
Adam previously dated his Ex On The Beach co-star Chantelle Connolly but more recently has kept any significant ladies away from his Instagram.
The reality star loves a profound quote and is often posting Instagram captions to make his 90,000 followers think.
“Be selective with who you surround yourself with…When was the last time you saw an eagle flying with pigeons?” read one caption.
Adam rose to fame in 2018 when he appeared on TOWIE to confront his friend James Locke about his treatment of his little sister Yazmin.
A source at the time said: “Adam is self-confessed ladies’ man. He’s flirty and fun with lots of confidence, so he’s bound to make a beeline for the girls he fancies.”
He certainly did and was quickly linked to Chloe Sims, however, the pair split when Chloe announced she would be going on Celebs Go Dating.
Adam was axed from the show in 2019 to make way for a new generation of TOWIE stars.