Texas leads new antitrust lawsuit against Google targeting ad tech

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Google is facing a new antitrust lawsuit from a group of state attorneys general led by Texas, this time targeting its advertising technology services and its 2007 acquisition of DoubleClick.

Several Republican-led states are also joining Texas in its new complaint.

The lawsuit follows a separate complaint from the Department of Justice claiming Google has illegally maintained a monopoly in online general search services by cutting off competitors from key distribution channels. Texas, which also joined ten other Republican state attorneys general in the DOJ suit, had led a large multi-state probe into Google’s ad tech business beginning last year.

A third antitrust lawsuit is expected to be filed against Google as soon as Thursday from another coalition of bipartisan state AGs, Politico reported on Tuesday. That suit is also expected to target Google’s search services, but focus on how its changing design has disadvantaged competitors, according to Politico.

This story is developing. Check back for updates.

-CNBC’s Ylan Mui contributed to this report.

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