The Covid-19 pandemic resulted in an increase in people looking for love on dating platforms such as Match Group’s Tinder app.
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Nyborg, who joined Tinder in 2020 as general manager of Europe, the Middle East, and Africa, will be Tinder’s first female CEO. Her first day in the new post is Sept. 27.
Nyborg met her husband on the dating app and joined Tinder from Headspace, the online meditation app. She also spent more than four years at Apple where she led the company’s App Store subscription business across Europe.
“Running Tinder’s European business, she’s demonstrated true leadership, and is relentlessly focused on accelerating growth and developing experiences based on what our members — particularly women — are looking for,” Match CEO Shar Dubey said in a statement.
Nyborg’s appointment comes as dating apps are in a period of innovation following the Covid-19 pandemic. Earlier this summer, Tinder announced a handful of new features, including an explore page and videos in profiles, which is said was indicative of larger moves ahead.