She entered into the Den this year seeking a £50,000 investment for a 20 percent share in her company Nylah’s Naturals. Nylah’s Naturals is aimed at people with textured and afro hair and offers a range of vegan beauty and hair products.
Her motivation to start the business was her daughter Nylah, who had suffered with eczema and was sensitive to a lot of hair care products that were available on the market.
Since launching the brand in 2018, Kameese had sold over 3,000 units and “won several industry awards”.
During her emotional pitch, she explained how she juggled working part-time while raising her two children alone and devoting time to her company. Starting the business with no capital was hard she said, but she wanted to show her daughter that “her hair is magnificent”.
She explained to the Dragons’ that she had previously turned down a listing with Holland & Barrett, but was now in high level talks with Superdrug.
She told the Dragons’ that turning down Holland & Barrett was a “very difficult decision”, but she felt that they “did not understand the market”, and they were going to significantly reduce her RRP which she felt was too risky for her business. Fortunately, she entered the Superdrug open house, and they offered to list her products with them.
In 2019, Nylah’s Naturals turned over £12,000 with a gross profit of £8,000 and broke even in terms of their net profits.
In 2020, she made a turnover of £14,000, with a gross profit of £9,000 and a net profit of £9,000 as she had no costs, but she explained that she reinvested this back into the business for product development.
She said: “This is a business with a huge amount of potential, but I haven’t been able to maximise the opportunity because of constraints with finances.”
Post investment, Kameese aimed to turn over £99,000 and break even. In year two, she aimed to turn over £800,00, which Peter Jones questioned.
However, Kameese explained she aimed to expand her products which she thought would significantly increase revenue.
Touker Suleyman thought Kameese had come into the Den too early, he said: “You come across very credible, but at the end of the day, it’s the numbers that talk.
“If you come in when you were doing £90,000 and you needed an investment of £100,000 to get to £800,000, that would make sense, but unfortunately I don’t see it for me, so I’m out.”
Tej Lalvani also though Kameese presented herself well, however he believed her numbers and sales were too small and they did not give him confidence that there was a market for her business. He could not invest.
Deborah Meadon and Peter both did not feel she needed an investment yet either, as the business was not ready, too small to scale.
Despite lack of faith from the other Dragons’, Sara Davies believed she could turn Nylah’s Naturals into a £250,000 business.
Tearing up, Kameese said: “I will work so hard, and I can say if I get the opportunity, I will prove that it is a good investment because it is.
“I just need that opportunity.”
Sara responded: “I believe you have some real drive and determination, and it’s not an area of the market I’m familiar with but I believe in you.
“In my eyes you’ve done the really difficult bit, so I’m willing to make you an offer because I’d really like to back another ‘mumtrepreneur’ really going places.
“I will give you all of the money for 40 percent of the business and I will reduce to 30 percent if I get my money back within 18 months.
“That feels like a way I could make it work, potentially for you and for me.”
Blown away, Kaneese accepted the offer saying, “I will make you proud, thank you so much.”
“I want you to understand that what I’ve invested into is you,” Sara said.