The 39 year old television presenter, who recently stunned in a Marks and Spencer spring edit, always gives fans a peek at her chosen outfit before the start of the show, and she always looks as stylish as ever.
And as the ice skating competition heats up, Holly has turned up the heat too with a sensational black floor-length gown.
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The blonde star shared a snap facing away from the camera wearing a beautiful black Costarellos gown which boasts transparent mesh material and a floaty hem.
The dress accentuates Holly’s famous figure, with the gown boasting a nipped in waist.
Holly partnered the dress with Stephen Webster jewellery and shoes from Sophia Webster, with the star’s earrings perfectly matching the statement dress.
The glamorous mum-of-three styled her short blonde locks into loose curls and fans raved about the look.
Spice Girls singer Emma Bunton penned: “My beautiful girl, inside and out,” and one fan wrote: “just stunning,” followed by two heart eye emojis.
A third person simply added: “Beautiful,” and a fourth said Holly’s dress was “stunning.”
Holly captioned her snap: “It’s Sunday… it’s time for @dancingonice see you on @itv at 6pm… it’s extra glam-tastic as we go to the musical’s tonight… and man have we missed them! Dress by @costarellos Jewellery by @stephenwebsterjewellery shoes by @sophiawebster.”
The gorgeous outfit comes after Dancing On Ice received 341 complaints following the show, with many of those about Holly Willoughby’s dress.
Complaints were filed against presenter Holly after she wore a dress with a plunging neckline.
Holly’s pink dress with crystals and feathers wowed many – but it failed to impress others, who went to the regulator to make their feelings known.
A spokesperson said: “Most of the 341 complaints were about Rufus Hound’s comments about the government.
“We also received complaints about Holly’s dress, and the set-up of the programme given Corona rules.”
Holly’s stunning gown proved too racy for some viewers who took to twitter to have a moan about the This Morning host.
Some people wanted her to cover up and others reminded the star that the 6pm start time was well before the watershed.