Ahead of the first part of their 2021 launch, Ferrari have launched their official merchandise collection for the new season.
Ferrari are kicking off their preparations for the 2021 campaign with a ‘team launch’ event where Charles Leclerc and new recruit Carlos Sainz will be part of a special presentation, which can viewed via the official Ferrari website and their Facebook and YouTube platforms.
Leclerc and Sainz will no doubt be decked out in their Ferrari kit wear and you can check out the full 2021 range via the official Formula 1 store.
Ferrari’s clothing range is made in collaboration with Puma and features long-time partners Shell and UPS as the main sponsors.
Also forming part of the 2021 collection is individual driver merchandise featuring the numbers of Leclerc (16) and Sainz (55), if you want to show support for your favourite driver.
The second part of Ferrari’s launch will take place on March 10, when the covers will come off their 2021 challenger – the SF21.
With rumours of a two-toned Ferrari car coming our way, a fresh look may help the Scuderia start to write a new, more hopeful chapter following their disappointing 2020 campaign.
Following a recent visit to the Maranello headquarters, Ferrari president John Elkann has made his vision clear for the season ahead.
“The most important thing this season will be to demonstrate our will to win, through our commitment and dedication,” Elkann said.
“We will have to pay attention to every little detail: it all adds up.”
And those little details are being addressed as the Scuderia announced on Thursday a clear operational structure for the 2021 season which will be headed by team principal Mattia Binotto.
The changes will see the chassis department reorganised into four key areas. David Sanchez will lead the vehicle concept section, chassis performance engineering will be headed by Enrico Cardile, chassis project engineering will be overseen by Fabio Montecchi, and Diego Ioverno will be in charge of vehicle operations.
And reporting to team principal and managing director Binotto on the technical side will be Cardile for the chassis department, Enrico Gualtieri for the power unit, Laurent Mekies for racing and Gianmaria Fulgenzi, leader of supply chain activities.