England and Nike spark outrage with ‘disgraceful’ price for new kits | Football | Sport


Nike have sparked outrage among football fans after the kit manufacturer set England’s new Euro 2024 strips at a ‘disgraceful’ price. Both the home and away kits were released on Monday, with England set to debut them during the upcoming March internationals.

New kit releases are one of the highlights in the build-up to a summer tournament, but England fans have been left frustrated by the cost of the Three Lions’ new jerseys. England’s ‘authentic’ home and away shirts for the European Championships have been priced at £124.99 for adults and a whopping £119.99 for children.

Nike says the authentic versions ‘offer the same look worn by the professionals’, with the shirt ‘breathable’ and able to ‘deliver unstoppable confidence’. But even the replica versions of each strip cost £84.99 and £64.99 for adults and children respectively.

An astonishing price for a football kit, it means for a parent of two hoping to deck out their children in the latest England shirts ahead of the European Championships, it will cost a minimum of £100 for the entry-level option. Should they wish to go for the authentic versions instead, that cost rises closer to a jaw-dropping £250.

It comes at a time when ordinary people are already feeling the pinch of rising costs, with one unhappy England fan taking to social media to voice their displeasure at the new kit cost. Posting on X, @knockemdownes said: “Children’s football shirts for £120. CHILDREN. One hundred and twenty pounds. Utter disgrace. And people question why some parents buy their children fake shirts.”

The shirts are set to be released to the public on Thursday, March 21st, with the kits themselves being used during England’s upcoming friendlies. Gareth Southgate’s side will take on both Brazil and Belgium at Wembley Stadium, as the England team finish up their preparations ahead of this summer’s Euros.

Sotuthgate’s men finished top of their qualifying group, ahead of reigning European champions Italy, winning six and drawing two of their eight matches. As a reward, they were one of the pot one seeds in the group-stage draw, with England grouped against Slovenia, Czech Republic and Denmark for this summer’s finals.

It could represent the last time for Southgate to win a tournament in charge of England, given his contract is set to expire at the end of the year. Southgate is said to have considered walking away from the role following England’s quarter-final exit at the 2022 World Cup, but the ex-Middlesbrough chief was convinced to stick around for the Euros in Germany this summer.

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