Dragons’ Den pitch sees Dragons reduced to tears as Sara Davies offers £50,000 investment | Personal Finance | Finance


“When I came into the Den, I set myself some clear parameters,” she said. “This is everything I said that I wouldn’t do.

“There’s loads of chilli pastes but there’s only one Will, and I think you are great.

“I just, I love you and I really want to make this work with you.”

Welling up, she continued: “I just think someone needs to give you that break,” leaving Will in tears and fellow Dragon Touker Suleyman wiping his eyes.

The entrepreneur announced she would offer him all of the money – the full £50,000 – in return for a third of the business.

The rest, would be divided equally between Will and his cousin, with whom he co-founded the business.

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