“Being a bootstrap company, we have had to have a very hands-on approach and so platforms like Google Garage have enabled us to learn skills in marketing and advertising; helping us to grow the business in the midst of a pandemic.”
They added that their sudden, dramatic rise in popularity was due to people investing more in their health and wellbeing: “People were trying to nail down healthier habits, cut down sugar or lose weight and were looking for tasty, sweet, less-processed alternatives.
“When we launched there weren’t many great-tasting keto options that you didn’t take months to be delivered.
“Our focus on online business also supported this as everyone turned to ecommerce to fill the gap made by our inability to connect with people. Gifts were bought and sent, and people were certainly open to trying new things.”