For those wanting to get more for their money and pick up their Christmas groceries for less, customers might want to head to Aldi.
In November, Aldi was the cheapest supermarket according to Which?’s recent analysis.
They compared prices for a trolley of 22 items and on average, shoppers would have paid £21.28 at Aldi.
Grocery items included own-band products such as apples, eggs and tomatoes, as well as branded items like Hovis wholemeal bread.
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“We’re delighted that Aldi has been named the UK’s cheapest supermarket in not one but two independent price surveys.
“It is possible to make savings without compromising on quality; this is why millions of Brits continue to choose Aldi to do their weekly shop, and it’s why we’ll ensure we keep providing the best quality products at the best possible prices.”
Groceries with the biggest price differences included own-brand grapes which between Aldi and Waitrose, had a difference of £1.31.
In a letter to shoppers, Aldi CEO, Giles Hurley explained: “I do hope that you are able to celebrate Christmas with your loved ones this year and enjoy the superb quality of the festive food, drink and seasonal products available at Aldi, don’t just take our word for it – Aldi was recently awarded Christmas Retailer of the Year by the Quality Food Awards.
“Clearly, Christmas can be an expensive time of year, but we continue to do everything we can to keep our prices low and make Christmas affordable for everyone. We are delighted that today, two independent organisations have confirmed that Aldi remains the lowest‑priced supermarket in the UK.
“Analysis by consumer group Which? has revealed that a typical basket of groceries at Aldi is between 11 percent and 22 percent cheaper than the same shop at the Big Four supermarkets. The latest independent price survey by The Grocer also shows that on their basket of 33 items you could save between £7.98 and £12.31.”
Which? Aldi compared a shopping trolley packed with 89 items, with a greater selection of branded items, such as Branston baked beans and Kleenex tissues.
These branded items aren’t always available in discount retailers which means Lidl and Aldi weren’t included in this part of the price analysis.
Which? said: “Asda, at £165.42, was by far the cheapest of the traditional supermarkets.
“It was a staggering £28.01 cheaper than the most expensive supermarket, Waitrose.
“Grocery prices at Sainsbury’s, Morrisons and Tesco were similar, with just over £6 separating the three supermarkets.”
The consumer group explained that although own-branded products aren’t identical between retailers, they use experts to ensure that the products are as comparable as possible, based on a range of factors including weight, quality and other industry data.
November supermarket prices:
Aldi – £21.28
Lidl – £22.16
Asda – £23.94
Morrisons – £24.39
Tesco – £26.57
Sainsbury’s – £27.50
Ocado – £29.34
Waitrose – £31.56